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The Weight of the What-If is in your life right now.
In the goal you haven't started: 'What if it all falls apart?'
The conversation you keep rehearsing: 'What if they don't take it well?'
The decision you keep putting off: 'What if I'm wrong?'
Every What-If adds weight. And that weight turns 'I will' into 'I will when...' 
You feel it in your chest. Your shoulders. Your stomach. That weight is WOWi.
The When Test is the book that shows you why this keeps happening and how to stop it.

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'I've wanted to open my own bakery for years. But what if I give up my salary and the whole thing falls apart? I keep telling myself I'll do it when I feel financially secure enough to take the risk.'

'A team leader role came up. I almost went for it but what if they realise I'm out of my depth? I'll apply for the next one when I feel like I actually deserve it.'

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'I've had three chapters of my leadership book sitting on my laptop for two years. What if I finish it and it's just adding to the noise? I'll get back to it when I feel like I've got something original to say.'

'I know I need to walk away. But what if it's me, not them? I'll have that conversation when I've figured out what I actually want.'

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'I've been a personal trainer for five years and I know I could do this on my own. But what if I go solo and no one signs up? I'll make the leap when I've built up more of a following.'

'I've been rehearsing this conversation with my dad for months. But what if he doesn't take it well? I'll bring it up when the time feels right.'

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Claim a copy of the When Test

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Claim a copy of The When Test

A When Statement ties action to a feeling:

'I'll do it when I feel ready.'

'I'll start when the time is right.'

'I'll go for it when I'm sure.'

You've been saying these without realising.

The moment you recognise one, everything changes. That recognition is the true beginning of breaking free from WOWi and doing the thing you've been putting off.

Think about what that is for you. A goal. A conversation. A decision.

Behind every delay is a When Statement.

Now ask yourself: What feeling have you been waiting for?

That's your When Statement.

Share yours below.

Every Friday, 5 people who do will receive a copy of The When Test.

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